🚀 Area Development Executive (GT) | FMCG General Trade Sales Hiring
🏢 Company: Himalaya Wellness Company
FMCG General Trade Sales Hiring
📄 Job Description
Himalaya Wellness Company is hiring an Area Development Executive (GT) for its Raipur, Chhattisgarh market. The selected candidate will be responsible for driving secondary sales, achieving territory targets, expanding market presence, improving outlet coverage, managing distributors and retailers, and ensuring strong execution across the assigned territory. This opportunity is ideal for professionals with 5+ years of FMCG General Trade sales experience and strong knowledge of the Chhattisgarh market and geography.
🛠 Key Responsibilities
- Drive secondary sales across the assigned territory and achieve defined sales targets.
- Develop and execute territory-level sales plans aligned with business objectives.
- Expand market presence by increasing outlet coverage and improving product availability.
- Manage distributor relationships and ensure effective distribution across the assigned market.
- Build strong relationships with retailers and key trade partners.
- Monitor and improve key sales KPIs including ECO%, MSS/ULPO, NPD, and Beat Optimization.
- Drive new product distribution and ensure effective execution of product launches in the market.
- Optimize sales beats and routes to improve market coverage and sales productivity.
- Monitor business performance and identify opportunities for territory growth.
- Ensure effective ISR performance through regular monitoring, coaching, and field execution.
- Track competitor activities, pricing, promotions, and market developments.
- Ensure strong execution of trade schemes, visibility initiatives, and sales programs.
- Maintain accurate sales reports, market intelligence, and territory performance data.
- Coordinate with distributors, sales teams, and internal stakeholders to ensure execution excellence.
🎓 Eligibility Criteria
- 5+ years of relevant experience in FMCG General Trade sales.
- Strong understanding of the Chhattisgarh market, geography, and General Trade ecosystem.
- Hands-on experience in secondary sales and territory target achievement.
- Strong experience in distributor management and retailer relationship management.
- Experience in market development, outlet expansion, and distribution growth.
- Good understanding of sales KPIs, beat planning, and field-force productivity.
- Strong execution capabilities in a target-driven FMCG sales environment.
- Excellent communication, negotiation, analytical, and relationship management skills.
⭐ Key Skills
- FMCG Sales
- General Trade (GT)
- Secondary Sales
- Distributor Management
- Territory Management
- Market Development
- Outlet Expansion
- Beat Optimization
- Retailer Management
- Sales KPI Management
- New Product Distribution (NPD)
- Sales Execution Excellence
💰 Benefits
- Opportunity to build your FMCG sales career with Himalaya Wellness Company.
- Hands-on responsibility for territory growth and General Trade market development.
- Exposure to distributor management, secondary sales, and retail execution.
- Opportunity to strengthen leadership and territory management capabilities.
- Professional growth and long-term career opportunities in FMCG sales and distribution.
⭐ Why Join Himalaya Wellness Company?
- Build your career with a well-established wellness and consumer products organization.
- Take ownership of General Trade sales and market development in an important territory.
- Gain strong exposure to distributor management, retail execution, and market expansion.
- Work in a performance-driven FMCG sales environment with significant field exposure.
- Develop deeper expertise in territory strategy, sales execution, and distribution management.
🎤 How to Prepare for the Interview
- Prepare examples of achieving and exceeding secondary sales targets in FMCG General Trade.
- Be ready to explain your experience managing distributors, including stock planning, claims, ROI, and market servicing.
- Prepare examples of expanding outlet coverage and developing underpenetrated markets.
- Review FMCG sales KPIs such as ECO%, productive calls, lines per call, outlet coverage, strike rate, and secondary sales growth.
- Be ready to discuss MSS/ULPO, NPD execution, and Beat Optimization based on your previous experience.
- Prepare examples of improving ISR productivity and managing field sales execution.
- Review the Chhattisgarh market geography, major trade markets, distributor networks, and territory opportunities.
- Demonstrate strong market knowledge, commercial awareness, negotiation, relationship management, and execution capabilities.
📩 How to Apply
Interested candidates with relevant FMCG General Trade sales experience can apply via email using the link below.