🚀 Customer Executive / Sr. Customer Executive – Field Sales | Varun Beverages
🏢 Company: Varun Beverages Limited
Hiring Now
📄 Job Description
Varun Beverages Limited is hiring Customer Executives / Senior Customer Executives for its Field Sales team across Dehradun, Saharanpur, and Haldwani.
This opportunity is suitable for professionals with 2–6 years of experience in Sales & Marketing who have strong market knowledge, dealer/distributor management skills, and the ability to drive sales targets in an assigned territory.
The selected candidate will be responsible for developing dealer and distributor networks, managing key accounts and outlets, identifying market opportunities, implementing local sales promotions, and maintaining regular sales MIS and performance reporting.
Salary: ₹4.00–7.00 LPA
MBA candidates will be preferred.
🛠 Key Responsibilities
- Develop and strengthen a network of dealers and distributors in the assigned region.
- Achieve assigned sales targets and business objectives for the territory.
- Manage assigned markets, including key accounts and retail outlets.
- Use field-level market data to identify brand gaps and pack gaps within the territory.
- Identify opportunities to improve product availability and market penetration.
- Design and implement local sales promotion schemes as required.
- Set clear volume targets and KPIs for the assigned team.
- Conduct regular performance and feedback sessions with team members.
- Provide guidance and inputs to improve team performance.
- Coach, mentor, and support team members in developing their required skill sets.
- Maintain strong relationships with dealers, distributors, key accounts, and outlets.
- Ensure regular and accurate updating of sales MIS.
- Provide daily business and market updates to the reporting manager.
- Compile and analyse sales figures on a regular basis.
- Monitor market performance and identify opportunities for sales growth.
🎓 Eligibility Criteria
- 2–6 years of experience in Sales & Marketing.
- Experience in field sales, FMCG, consumer products, distribution, or related industries is preferred.
- Any Graduate / Post Graduate qualification.
- MBA candidates will be preferred.
- Strong knowledge of territory sales and market development.
- Experience managing dealers, distributors, key accounts, and retail outlets.
- Strong communication and relationship-management skills.
- Target-driven and result-oriented approach.
- Good analytical and reporting skills.
- Ability to work extensively in the field and manage an assigned territory.
⭐ Key Skills
- Field Sales
- Sales & Marketing
- FMCG Sales
- Dealer Management
- Distributor Management
- Territory Management
- Market Development
- Key Account Management
- Sales Target Achievement
- Sales Promotion
- Team Management
- Coaching & Mentoring
- Sales MIS
- Sales Data Analysis
- Relationship Management
💰 Benefits
- Salary package of ₹4–7 LPA.
- Opportunity to work with Varun Beverages Limited.
- Hands-on exposure to large-scale field sales and distribution operations.
- Opportunity to manage dealers, distributors, key accounts, and retail outlets.
- Exposure to territory planning and market development.
- Opportunity to develop sales leadership and team-management skills.
- Career growth opportunities within Sales & Marketing.
⭐ Why Join Varun Beverages?
- Work with a major beverage and FMCG distribution organization.
- Gain hands-on experience in territory sales and market development.
- Manage a network of dealers, distributors, and retail outlets.
- Develop strong expertise in field sales and distribution management.
- Build team leadership, coaching, and mentoring capabilities.
- Gain exposure to sales analytics, MIS, and market intelligence.
🧠 Core Skills Required
- Territory Management: Own the assigned market and drive sales performance across key accounts, distributors, and retail outlets.
- Dealer & Distributor Management: Develop strong channel relationships and expand the distribution network.
- Sales Target Management: Set and achieve volume and revenue targets while monitoring territory performance.
- Market Analysis: Use field data to identify product, brand, pack, and market opportunities.
- Sales Promotion: Plan and execute suitable local promotional activities to improve market penetration and sales.
- Team Development: Coach, mentor, and support team members through regular feedback and performance discussions.
- MIS & Reporting: Maintain accurate sales reports and provide regular updates to the reporting manager.
- Data Analysis: Compile and analyse sales figures to identify trends, gaps, and growth opportunities.
🎤 Interview Preparation
- Revise FMCG field sales and distribution concepts.
- Prepare examples of achieving sales targets in a territory.
- Be ready to explain how you develop and manage dealer/distributor networks.
- Prepare examples of handling underperforming distributors or outlets.
- Understand key FMCG sales metrics such as volume, distribution, outlet coverage, productivity, and sales growth.
- Prepare examples of identifying market gaps using field data.
- Be ready to discuss how you would plan a local sales promotion.
- Prepare examples of coaching and mentoring sales team members.
- Revise basic sales MIS and data-analysis concepts.
- Highlight your knowledge of the local market and ability to work in a field-based role.
📩 How to Apply
Interested candidates with 2–6 years of Sales & Marketing experience can apply for the Customer Executive / Senior Customer Executive opportunity at Varun Beverages Limited.
Candidates should highlight experience in FMCG Sales, Field Sales, Dealer & Distributor Management, Territory Management, Key Accounts, Sales MIS, Market Development, and Team Management.