Hiring: Senior Social Media Executive – Content Strategy
Company: IGP
Industry: E-commerce / Gifting / Digital Marketing
Location: Mumbai, Maharashtra
Job Description
IGP is looking for a creative and trend-aware professional for the position of Senior Social Media Executive – Content Strategy in Mumbai.
The role focuses on developing social media content strategies, identifying emerging trends, creating engaging content concepts, and translating campaigns, products, and gifting occasions into social-first ideas that encourage people to watch, share, and engage.
Candidates should understand not only what is trending but also why specific formats and ideas resonate with audiences.
Key Responsibilities
- Develop social media content strategies and maintain content calendars.
- Plan content formats such as Reels, carousels, memes, Stories, and static posts.
- Identify social media trends, internet culture, and relevant cultural moments.
- Develop engaging hooks, scripts, captions, and storytelling concepts.
- Collaborate with creators, influencers, designers, and video editors.
- Track content performance, analyze insights, and optimize content strategies.
- Translate campaigns, products, and gifting occasions into social-first content ideas.
Eligibility Criteria
- 1–3 years of relevant professional experience.
- Interest in social media content strategy and digital culture.
- Ability to identify trends and understand why they connect with audiences.
- Strong storytelling, content ideation, and creative thinking skills.
- Ability to collaborate with creators, influencers, designers, and video editors.
- Interest in developing engaging content for campaigns, products, and gifting occasions.
Key Skills Required
- Social Media Content Strategy
- Content Calendar Planning
- Instagram Reels and Short-Form Video Concepts
- Carousel, Meme, Story, and Static Content Ideation
- Trend Research and Internet Culture
- Hooks, Scripts, and Captions
- Creative Storytelling
- Creator and Influencer Coordination
- Content Performance Analysis
- Social Media Optimization
Role Highlights
- Creative social media opportunity with IGP.
- Location: Mumbai, Maharashtra.
- Experience requirement: 1–3 years.
- Focus on content strategy, social trends, storytelling, and creative formats.
- Collaboration with creators, influencers, designers, and video editors.
- Application requires a 60-second video in addition to the candidate's profile.
Role Focus
The role centres on creating social-first content that connects with audiences through relevant trends, compelling storytelling, and platform-appropriate formats. It also involves understanding content performance and using insights to improve future ideas.
Core Skills for Success
- Recognizing trends that are relevant to the brand and its audience.
- Turning campaigns and gifting occasions into engaging social content.
- Creating strong hooks and storytelling concepts.
- Understanding audience engagement and content performance.
- Working collaboratively with creative and influencer teams.
Mandatory Application Task: 60-Second Video
Applicants are asked to submit a 60-second video covering the following three points:
- Top 3 social pages: Share the three social media pages you currently enjoy following and explain why.
- Trend recommendation: Suggest one trend you think IGP should participate in.
- Creative inspiration: Share your favourite edit concept or carousel style at the moment.
The video should demonstrate your creative thinking and understanding of social media content, alongside your CV or profile.
Interview Preparation Tips
- Choose three social media pages and explain what makes their content effective.
- Identify a relevant trend and explain how IGP could adapt it to its brand and audience.
- Prepare a creative concept for a Reel, carousel, or gifting-related campaign.
- Be ready to discuss content calendars, storytelling, hooks, and captions.
- Prepare examples of how you have tracked or improved content performance.
- Keep the requested video concise and within 60 seconds.
How to Apply
Interested candidates should send their profile or updated CV along with the requested 60-second video to the email address below.
Email: abhishek.nair@joinventures.com