🚀 Sr. Manager / AGM – Marketing | Premium Retail Brand Hiring
🏢 Company: GKB Opticals
Marketing Leadership Hiring
📄 Job Description
GKB Opticals is looking for an experienced marketing leader to join its Head Office in Kolkata as Sr. Manager / AGM – Marketing. The role will be responsible for driving marketing strategy, brand growth, campaign execution, supplier brand partnerships, and premium retail marketing initiatives. The ideal candidate should have a strong background in premium or luxury retail marketing with proven success in brand management and stakeholder engagement.
🛠 Key Responsibilities
- Develop and execute comprehensive marketing strategies and annual marketing plans.
- Lead end-to-end campaign planning, execution, and performance monitoring.
- Drive cross-functional collaboration with sales, operations, and business teams.
- Manage marketing agencies, vendors, and external partners.
- Handle supplier brand marketing initiatives and co-branding activities.
- Lead in-house brand development from concept to execution.
- Manage and strengthen the overall GKB mother brand positioning.
- Conduct market research, competitive analysis, and customer insights studies.
- Monitor marketing KPIs and optimize campaigns based on performance analytics.
- Support product launches, events, promotions, and premium retail activations.
🎓 Eligibility Criteria
- 15+ years of experience in Marketing and Brand Management.
- Strong exposure to premium or luxury retail marketing is mandatory.
- Experience managing supplier brands and international brands preferred.
- Proven track record of successfully building and managing brands.
- Experience in events, activations, and product marketing.
- Strong stakeholder management and leadership skills.
- Excellent communication, planning, and analytical capabilities.
⭐ Key Skills
- Brand Management
- Marketing Strategy
- Campaign Management
- Luxury Retail Marketing
- Product Marketing
- Agency Management
- Market Intelligence & Analytics
- Stakeholder Management
💰 Benefits
- Leadership role within a renowned premium retail brand.
- Opportunity to manage high-impact marketing and branding initiatives.
- Exposure to international and luxury brand portfolios.
- Professional growth in a dynamic retail environment.
- Collaborative and innovation-driven work culture.
⭐ Why Join GKB Opticals?
- Lead marketing initiatives for one of India's established eyewear brands.
- Work with premium and international brand portfolios.
- Drive strategic brand-building and customer engagement programs.
- Collaborate with experienced retail and marketing professionals.
- Enjoy strong opportunities for leadership growth and career advancement.
🎤 How to Prepare for the Interview
- Prepare case studies of successful marketing campaigns and brand launches.
- Review premium and luxury retail marketing strategies.
- Be ready to discuss supplier brand and international brand management experience.
- Prepare examples of ROI-driven campaign execution and analytics.
- Highlight event marketing and product marketing achievements.
- Research GKB Opticals, its products, and market positioning.
- Showcase leadership, vendor management, and strategic planning expertise.
📩 How to Apply
Interested candidates can apply via email using the link below.