🏢 Company: VARUN BEVERAGES LIMITED
Hiring
📄 Job Description
VARUN BEVERAGES LIMITED is looking for an experienced Area Sales Manager to join its growing team in North India. The position requires 8-15 years of experience in the beverages industry, with strong expertise in sales operations, market execution, distributor management, team leadership, and commercial performance.
Locations include: Uttarakhand – Saharanpur Outer; Uttar Pradesh – Dhampur and Hapur.
🛠 Key Responsibilities
- Drive primary and secondary value and revenue growth profitably.
- Leverage growth opportunities across the assigned territory.
- Coach and develop the frontline sales team.
- Manage distributors effectively to drive business performance.
- Drive strong market execution across the assigned territory.
- Monitor and optimize sales and revenue performance.
- Evaluate the impact of various business and financial levers.
- Analyze business events and data to optimize territory performance.
- Build capability within the unit team and act as the Head Coach.
- Effectively collaborate with regional leaders and represent the needs of the territory.
🎓 Eligibility Criteria
- 8-15 years of relevant experience in the beverages industry only.
- MBA / PGDM qualification.
- Maximum age limit: 40 years.
- Strong experience in sales operations and market execution.
- Experience managing larger frontline teams.
- Strong distributor management experience.
- Strong commercial understanding across Sales, GTM, Marketing, and Finance.
- Strong financial and analytical skills.
- Experience with Sales Force Automation.
- Strong customer-centric approach to business.
⭐ Key Skills
- Area Sales Management
- Sales Operations
- Market Execution
- Primary & Secondary Sales
- Revenue Growth
- Distributor Management
- Team Leadership
- Frontline Team Management
- GTM
- Commercial Management
- Financial Analysis
- Data Analysis
- Customer Centricity
- Sales Force Automation
- Capability Building
💰 Benefits
- Opportunity to work with Varun Beverages Limited.
- Exposure to the beverages industry and large-scale sales operations.
- Opportunity to manage distributors and frontline sales teams.
- Develop strong expertise in market execution and territory growth.
- Gain exposure to commercial, financial, and analytical aspects of sales.
⭐ Why Join Varun Beverages Limited?
- Opportunity to work with a major player in the beverages industry.
- Lead sales operations across an assigned North India territory.
- Manage and develop larger frontline sales teams.
- Gain hands-on experience in distributor management and market execution.
- Drive territory growth through commercial and data-driven decision making.
🧠 Core Skills Required
- Sales Leadership: Strong leadership skills with experience managing larger frontline teams.
- Sales Operations: Strong understanding of sales operations with a passion for market execution.
- Distributor Management: Ability to effectively manage distributors and drive business performance.
- Commercial Acumen: Strong commercial experience across Sales, GTM, Marketing, and Finance.
- Financial Skills: Ability to evaluate and drive the impact of various business and financial levers.
- Analytical Skills: Ability to analyze business events and data to optimize performance.
- Customer Centricity: Strong customer-centric mentality and approach to conducting business.
- Capability Building: Natural inclination to build team capability and act as the Head Coach for the unit team.
- Sales Force Automation: Well-versed in Sales Force Automation tools and processes.
🎤 Interview Preparation
- Be prepared to discuss your 8-15 years of experience in the beverages industry.
- Prepare examples of driving primary and secondary sales growth.
- Be ready to explain your experience managing distributors.
- Prepare examples of leading and coaching larger frontline teams.
- Understand market execution and territory management strategies.
- Prepare examples demonstrating commercial and financial decision-making.
- Be ready to discuss how you use data and analytics to optimize sales performance.
- Highlight your experience with Sales Force Automation.
- Prepare examples of building team capability and improving frontline performance.
📩 How to Apply
Interested candidates can apply by sending their updated resume via email using the button below.