🏢 Company: Havells India Ltd.
📝 Job Description
Havells India Ltd. is hiring an Area Head – Influencer Management to strengthen its electrician influencer network, improve engagement, drive product adoption and support business growth across Uttar Pradesh.
The role focuses on growing the electrician CML, increasing active electricians and tertiary scans, managing priority influencers, conducting local engagement activities, generating site referrals and monitoring territory performance.
📍 Open Locations and Vacancies
- Lucknow: 2 Positions
- Bareilly: 1 Position
- Gorakhpur: 2 Positions
🎯 Key Responsibilities
- Own and grow the electrician CML through dealer referrals, market mapping and regular influencer engagement.
- Increase active electricians and tertiary scans by driving E-Plus usage, repeat scanning and reactivation of dormant users.
- Manage priority influencers and drive tier upgrades, retention and stronger Havells advocacy.
- Drive product demonstrations, upselling and cross-category adoption across relevant Havells categories.
- Plan and execute electrician meets, nukkad meets and local engagement campaigns.
- Generate site referrals and leads, coordinating with Sales / Home Solutions teams for conversion.
- Resolve key influencer issues and ensure timely closure with relevant teams.
- Track territory KPIs and take corrective actions to improve influencer productivity.
🎓 Eligibility Criteria
- Graduate or postgraduate qualification.
- MBA, B.Tech or B.E. preferred.
- 3–8 years of experience.
- Maximum age: 30 years.
- Excellent communication skills.
- Strong stakeholder management skills.
🛠️ Key Skills
- Influencer and electrician relationship management
- Business development and market mapping
- Dealer referrals and lead generation
- Customer engagement and retention
- Product demonstrations and upselling
- Sales coordination and stakeholder management
- Territory KPI tracking and performance improvement
- Campaign planning and execution
⭐ Role Highlights
- 🏢 Work with Havells India Ltd.
- 💼 On-roll Area Head opportunity.
- 📍 Vacancies across Lucknow, Bareilly and Gorakhpur.
- 📊 Focus on influencer engagement, electrician activation and territory KPIs.
- 📈 Opportunity to contribute to product adoption and business growth.
🎯 Role Focus
The role focuses on strengthening Havells' electrician network, increasing engagement with priority influencers, improving product adoption and generating business leads. The Area Head will also coordinate with internal teams to support lead conversion and resolve influencer-related issues.
🧠 Core Skills Required
- Influencer Management: Engage electricians and maintain productive relationships.
- Business Development: Build referral networks and generate leads.
- Sales Execution: Encourage product demonstrations, repeat scans and cross-category adoption.
- Campaign Management: Organize electrician meets and local engagement activities.
- Performance Management: Monitor territory KPIs and improve influencer productivity.
- Stakeholder Coordination: Work with Sales and Home Solutions teams to support conversion.
🎤 Interview Preparation
- Prepare examples of managing dealer, electrician or other influencer networks.
- Be ready to discuss business development, lead generation and relationship-building experience.
- Review how you have tracked KPIs and improved sales or customer engagement.
- Prepare examples of organizing local campaigns, meetings or product demonstrations.
- Understand how you would reactivate inactive influencers and encourage repeat product engagement.
- Be prepared to explain your experience coordinating with sales and other internal teams.
📩 How to Apply
Interested and eligible candidates can share their updated CV at the email address below.
📧 Email: divyanshu.kumargaurav@partner.havells.com
Suggested Email Subject: Application for Area Head – Influencer Management – [Preferred Location]
Mention your total experience, current location, preferred job location and relevant influencer management or sales experience in your email.