📌 Job Description
We are looking for an experienced and result-oriented Marketing Manager to drive field marketing, connector onboarding, lead generation and business development activities for Affordable LAP / Prime LAP products in Uppal, Hyderabad.
The ideal candidate should have strong experience in the NBFC, Banking or Insurance sector, with proven expertise in managing field marketing activities and building a strong connector network.
🎯 Key Responsibilities
- Manage and lead a team responsible for field marketing and business development activities.
- Develop and execute ATL/BTL and field marketing strategies to generate quality leads.
- Identify, approach and onboard new connectors and channel partners.
- Build and maintain strong relationships with Tax Consultants, Chartered Accountants (CAs), Property Dealers / Brokers and other relevant local business networks.
- Visit potential connectors personally, explain product requirements and processes, and complete their official onboarding.
- Generate qualified leads through the connector network and other field marketing initiatives.
- Drive business volumes for Affordable LAP / Prime LAP products.
- Monitor team performance, lead conversion and business targets.
- Maintain regular follow-ups with connectors and ensure continuous lead flow.
- Analyze local market opportunities and identify potential sources for business growth.
- Ensure proper coordination between the field team, connectors and internal stakeholders.
- Achieve assigned monthly business and lead-generation targets.
- Handle Development / Field Sales activities.
✅ Eligibility Criteria
- 4–6 years of relevant professional experience.
- Candidates must have experience in NBFC, Banking or Insurance.
- Strong exposure to field marketing, ATL/BTL activities, lead generation and connector onboarding is mandatory.
- Prior experience in LAP / Affordable LAP / Prime LAP will be an added advantage.
- Proven experience in team handling and target achievement.
- Strong local market knowledge and networking skills.
- Excellent communication, negotiation and relationship-management skills.
- Candidate should be comfortable with extensive field visits and customer/connector meetings.
- Candidate must be in continuous employment with no significant employment gaps.
- Any Graduate with relevant industry experience can apply.
🛠️ Key Skills
- Field Marketing
- Connector Onboarding
- Lead Generation
- ATL/BTL Marketing
- Team Handling
- Channel Development
- LAP
- Affordable LAP
- Prime LAP
- Relationship Management
- Business Development
- NBFC
- Banking
- Insurance
- Local Market Networking
🎁 Benefits
- Opportunity to work across Affordable LAP / Prime LAP products.
- Exposure to field marketing and business development.
- Opportunity to build and manage a strong connector network.
- Exposure to ATL/BTL marketing and lead-generation activities.
- Opportunity to lead a field marketing and business development team.
⭐ Why Join?
- Opportunity to work in the NBFC / Banking / Insurance sector.
- Exposure to Affordable LAP and Prime LAP products.
- Opportunity to lead field marketing and business development activities.
- Build relationships with connectors and channel partners.
- Drive lead generation, business development and market growth.
🧠 Core Skills Required
Strong experience managing field marketing activities and generating quality leads.
Ability to identify, approach and officially onboard connectors and channel partners.
Ability to generate qualified leads through connector networks and field marketing initiatives.
Experience developing and executing ATL/BTL and field marketing strategies.
Experience managing teams involved in field marketing and business development activities.
Experience in LAP, Affordable LAP or Prime LAP is an added advantage.
Strong relationship-building skills with connectors, channel partners and local business networks.
Ability to identify local market opportunities and achieve business and lead-generation targets.
🎤 Interview Preparation
- Be prepared to explain your experience in NBFC, Banking or Insurance.
- Prepare examples of field marketing campaigns and lead-generation initiatives you have managed.
- Be ready to discuss your experience with ATL/BTL marketing.
- Explain how you identify, approach and onboard connectors and channel partners.
- Prepare examples of working with Tax Consultants, CAs, Property Dealers / Brokers or similar local networks.
- Be prepared to discuss your experience in LAP, Affordable LAP or Prime LAP, if applicable.
- Explain how you manage field teams and monitor lead conversion and business targets.
- Be ready to discuss your local market knowledge and networking approach.
- Prepare examples demonstrating target achievement and business development.
- Be prepared to confirm your continuous employment history and explain any employment gaps, if applicable.
📩 How to Apply
Interested candidates can share their updated CV at the email address below.
📧 Email: abhisek@enfycon.com
Subject: Application – Marketing Manager | Hyderabad
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