🚀 Secondary Sales Executive | FMCG Distribution & Channel Sales Hiring
🏢 Company: Bengal Beverages Private Limited (Authorised Bottler of The Coca-Cola Company)
FMCG Sales Hiring
📄 Job Description
Bengal Beverages Private Limited, an Authorised Bottler of The Coca-Cola Company, is hiring Secondary Sales Executives for multiple locations across West Bengal. The selected candidates will be responsible for driving secondary sales, expanding distribution, developing territories, managing channel partners, and achieving sales targets. This opportunity is suitable for graduates with at least one year of FMCG sales experience and strong expertise in distribution and channel sales.
🛠 Key Responsibilities
- Drive secondary sales and achieve monthly business targets within the assigned territory.
- Expand market coverage and develop new sales opportunities across the assigned region.
- Strengthen distributor and retailer relationships to improve product availability and visibility.
- Manage channel sales and support distributors in achieving business objectives.
- Execute territory expansion strategies to increase market penetration.
- Monitor sales performance and ensure regular market visits.
- Identify new retail outlets and improve product distribution across the territory.
- Coordinate with distributors and internal sales teams to ensure smooth order fulfillment.
- Track competitor activities and provide market intelligence to business teams.
- Maintain sales reports, territory updates, and customer records.
- Ensure compliance with company sales processes and reporting standards.
🎓 Eligibility Criteria
- Graduation is mandatory.
- Minimum 1 year of experience in FMCG sales.
- Strong experience in distribution sales and channel sales.
- Experience in territory expansion and market development.
- Valid two-wheeler driving license is mandatory.
- Own bike is mandatory for field travel.
- Good communication and interpersonal skills.
- Maximum age limit: 28 years.
⭐ Key Skills
- Secondary Sales
- FMCG Sales
- Distribution Sales
- Channel Sales
- Territory Expansion
- Market Development
- Retailer Relationship Management
- Distributor Management
- Sales Target Achievement
- Customer Relationship Management
- Field Sales
- Communication Skills
💰 Benefits
- CTC of ₹32,000 per month.
- Travel Allowance (TA) and Dearness Allowance (DA).
- Provident Fund (PF) benefits.
- Performance Bonus.
- Gratuity benefits.
- Opportunity to work with an authorised bottler of The Coca-Cola Company.
- Career growth opportunities in the FMCG and beverage industry.
⭐ Why Join Bengal Beverages Private Limited?
- Work with an authorised bottler of The Coca-Cola Company.
- Build a strong career in FMCG sales and beverage distribution.
- Gain practical exposure to territory management and channel development.
- Work in a fast-paced sales environment with growth opportunities.
- Receive attractive employee benefits along with a competitive compensation package.
🎤 How to Prepare for the Interview
- Revise FMCG secondary sales concepts, distribution channels, and retail sales processes.
- Prepare examples of achieving sales targets and expanding business within assigned territories.
- Be ready to discuss your experience in distributor and retailer management.
- Prepare examples of territory expansion and market development initiatives.
- Review key FMCG sales KPIs such as secondary sales, numeric distribution, outlet coverage, and productivity.
- Be ready to explain how you manage field visits, beat plans, and customer relationships.
- Prepare examples of handling competition and improving market penetration.
- Demonstrate strong communication, negotiation, sales, and relationship management skills.
📩 How to Apply
Interested candidates can apply via email using the link below. Mention your preferred location in the email.